Saatchi Gallery likes its online numbers

Saatchi Gallery likes its online numbers

By The Art Newspaper. From In The Frame
Published online: 19 January 2012

Like? Saatchi Gallery

The Saatchi Gallery cheekily sent out a press release on Thursday that proclaims the gallery is Britain’s Most “Liked” Museum. It earned the title through a bit of creative accounting from the firm Museum Analytics, which published figures tracking the world’s most popular museums on Facebook. According to the chart, the Saatchi Gallery, with 336,076 fans, beat out London’s Tate gallery, with 329,293. The were both put to shame by MoMA’s 929,774 followers though. (1 million is sooooo close!) “Social networking sites have become increasingly important to museums in recent years, and all the major world art institutions vie to attract followers by creating interesting content on their Facebook pages. This promotes a loyal supporter base, increases museum attendance figures, and raises sales in museum shops,” the gallery intones in the press release. We’re not sure if we’ve seen any creditable data connecting virtual visitors to actual cash for museums, but we look forward to learning if the online multitudes result in real-life crowds when we do our annual attendance figures survey in the coming months.

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